Salvation Army Family Store

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Salvation Army Family Store

Defining the Bedford Avenue streetscape with a new take on an old favorite

The Salvation Army Family Store on Bedford Avenue had long been a major contributor to their retail operation, with the heavy pedestrian traffic at this corner site adjacent to the Bedford Avenue subway entrance in the heart of Williamsburg, Brooklyn. Following FMA’s renovation/addition for the Adult Rehabilitation Center, the Salvation Army hired Fradkin & McAlpin to design a new, modern store which will triple the store’s selling space. The decision to demolish and replace the existing building created the opportunity to make the new store a unifying visual anchor for neighborhood—to create a landmark as important to the Williamsburg streetscape as the store itself has long been to the local community.

Key Details

  • Adapted the Salvation Army’s big-box store model to a pedestrian neighborhood, using different textures on the facade to create an intimate scale
  • Planned fenestration to balance competing programmatic needs: to draw in pedestrians and while maintaining maximum merchandise hanging space inside
  • Managed complex regulatory approvals required for basement excavation and geotechnical work 2 ft from the subway tunnel
  • Chose low-cost, low-maintenance materials, to maximize revenues available to fund Salvation Army charitable projects
  • Excavated an additional 8 feet to transform a 5-ft-high crawl space into another selling floor

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Brooklyn, NY


10,800 sf


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