Union Square Wines

New York, NY

A wine boutique with a natural palette

When Union Square Wines opted to trade its patina’d space on Union Square for larger, more modern quarters a few blocks away, the challenge was to design an intriguing retail space that would inspire customers to purchase, learn about, and enjoy wine—warm, welcoming, sophisticated, and charismatic. Fradkin & McAlpin delivered on a lightning schedule, complete with a state-of-the-art Enomatic tasting system. A palette of steel, glass, and wood, with reclaimed wood flooring and a Nakashima-inspired cash wrap, underscores the authentic, hand-crafted nature of the wines.

Key Details

• Turned a temperature-controlled wine room into a sidewalk display window to draw in passers-by
• Conceptualized an urbane and convivial event space, part of which does double duty as an office
• Enclosed the event space with glass to connect it visually to the store and draw shoppers in
• Designed lighting to show off the wines, add drama, and create a sense of calm

Fact Sheet (178 KB PDF)